Being you never goes out of style.
EKNB is a company re-brand project for the retailer Accessorize. The new core messaging is celebrating the beauty of diversity. This project was to highlight the fact a major percentage of high street retailers fail to meet inclusivity standards or have enough diverse representation. EKNB challenges this and showcases what values others should uphold to.
The type for this project came from multiple explorations of creating compositions with physical letter forms and seeing how they fall when worn like a necklace. The cut out shape was a result of string threaded through each letter. This later became a key element in EKNB's visual identity.
* This is a student project *
