Venturing into the witty realm of comedy.
This project was to create unique advertising for Birmingham's comedy festival put on by LMAO. The event was directed to all walks of life, from avid comedy lovers to young families looking for a fun day out.
The visual identity for this project was created by exploring laughter and smiling. Literally, zooming into this concept allowed me to build unique and eye catching visual elements which were used across the roll out for this project.
